Your Bath based Animation Studio
ANIMATION
VIDEO
IILLUSTRATION
DESIGN
About Us
We're an animation studio specialising in producing playful, inventive content that engages viewers and delivers results.
Based in Bath, but working with clients worldwide, we're adept at collaborating with brands big and small from a wide range of sectors, including visitor attractions, healthcare, technology and lifestyle. Providing the full service from concept to final delivery.
Featured Work
What We Do
We produce animation, video, illustration & design. Our versatile skill set allows us to tell stories and visualise concepts in a way that works for you and your brand.
Stylish, budget-friendly animation for explainers, stories, and ideas that need warmth and clarity.
Add dynamism and flair to your PowerPoint presentations by using animation to help tell your story.
Web graphics, GIFs, infographics, storyboards, portraits, and brand visuals with humour and colour.
Editing, audio, effects, colour, keying, grading, and compositing for a polished professional finish.
Who We Are
Animated Magic is an established animation studio based in the beautiful city of Bath.
The studio was founded in 2012 by Luke Maitland. Whilst training as a teacher, Luke discovered that his best lessons were when he created videos and audio content, telling stories and educating through them. Luke spent the next 10 years training while working in the industry, learning how to animate and create immersive content for a wide range of applications.
Luke's experience ranges from creating fundraising films that help to visualise multimillion-pound developments, to explaining complex ideas for universities, museums and entrepreneurs. Luke’s work is known for its warmth, humour and ability to make complex ideas accessible.
Animated Magic also works with a selected group of trusted professionals, bringing in specialist expertise as needed. Working in this way allows us to tailor projects to your needs, delivering high quality that meets all budgets and deadlines.
Who We Work With
What Our Clients Say
Luke recently produced a variety of high quality animated explainer videos for us at Joiin and the support, service and advice we received throughout was really great. It was one of those projects where you're not really sure where to start, but Luke provided the guidance we needed that helped us get up and running with both scripts and ideas.
Luke delivered everything ahead of schedule, made you feel like nothing was too much trouble and brought everything in on budget. Highly recommend.
Paul Shipway
JOIIN
Pricing
Every project is unique, but here’s a general guide:
A one-minute animated explainer film, including storyboard, AI voiceover, and music licensing, starts at £1,000.
Since each film is bespoke, pricing depends on factors like style, length, and specific needs.
Some of the factors determining the price are:
Script - We can collaborate on a script from scratch, or work with a script you’ve prepared. Either way, we’ll shape the visuals to deliver your message effectively.
Style - Whether you envision detailed drawn scenes, minimalist infographics, or a mix of 2D and 3D elements, we’ll help choose what best aligns with your brand and goals.
Length - While length affects cost, it’s not always the biggest factor. For instance, a complex, character-rich one-minute film may have similar costs to a simpler five-minute animated infographic.
Voiceover Options
Traditional voiceover artists typically charge between £150–£500 for shorter films (under 5 minutes).
AI voiceovers are a high-quality, cost-effective alternative, allowing for last-minute tweaks without additional fees.
Process
A simple path from first idea to final film, with clear checkpoints at every stage.
01
02
03
Your story is now ready to share with the world!
Get In Touch
Where We Are
