Your Bath based Animation Studio
ANIMATION
VIDEO
IILLUSTRATION
DESIGN
About Us
We're an animation studio specialising in producing playful, inventive content that engages viewers and delivers results.
Based in Bath, but working with clients worldwide, we're adept at collaborating with brands big and small from a wide range of sectors, including visitor attractions, healthcare, technology and lifestyle. Providing the full service from concept to final delivery.
Featured Work
Who We Are
Animated Magic is an established animation studio based in the beautiful city of Bath.
The studio was founded in 2012 by Luke Maitland. Whilst training as a teacher, Luke discovered that his best lessons were when he created videos and audio content, telling stories and educating through them. Luke spent the next 10 years training while working in the industry, learning how to animate and create immersive content for a wide range of applications.
Luke's experience ranges from creating fundraising films that help to visualise multimillion-pound developments, to explaining complex ideas for universities, museums and entrepreneurs. Luke’s work is known for its warmth, humour and ability to make complex ideas accessible.
Animated Magic also works with a selected group of trusted professionals, bringing in specialist expertise as needed. Working in this way allows us to tailor projects to your needs, delivering high quality that meets all budgets and deadlines.
Who We Work With
What Our Clients Say
Luke recently produced a variety of high quality animated explainer videos for us at Joiin and the support, service and advice we received throughout was really great. It was one of those projects where you're not really sure where to start, but Luke provided the guidance we needed that helped us get up and running with both scripts and ideas.
Luke delivered everything ahead of schedule, made you feel like nothing was too much trouble and brought everything in on budget. Highly recommend.
Paul Shipway
JOIIN
Why Work With Us
No hidden costs
When we quote, we mean it. Your price remains fixed unless there’s a major client-led change to the brief, script, or artistic direction.
We deliver on time
We’re committed to deadlines—no exceptions. You can count on us to deliver as promised.
Big studio quality, without the big studio fees
Luke’s expertise covers all aspects of the animation process, so there’s no need for extra teams or overhead costs. This means your budget goes straight into creating high-quality content, not unnecessary expenses.
Responsibility taken
From day one, your project becomes our project. You’ll work directly with Luke, which ensures accountability and a seamless experience from start to finish.
No-nonsense communication
We respect your time. Expect clear concise updates and quick email responses. We listen carefully to what you need, the audience you’re trying to reach and the approach you want to take.
Pricing
Every project is unique, but here’s a general guide:
A one-minute animated explainer film, including storyboard, AI voiceover, and music licensing, starts at £1,000.
Since each film is bespoke, pricing depends on factors like style, length, and specific needs.
Some of the factors determining the price are:
Script - We can collaborate on a script from scratch, or work with a script you’ve prepared. Either way, we’ll shape the visuals to deliver your message effectively.
Style - Whether you envision detailed drawn scenes, minimalist infographics, or a mix of 2D and 3D elements, we’ll help choose what best aligns with your brand and goals.
Length - While length affects cost, it’s not always the biggest factor. For instance, a complex, character-rich one-minute film may have similar costs to a simpler five-minute animated infographic.
Voiceover Options
Traditional voiceover artists typically charge between £150–£500 for shorter films (under 5 minutes).
AI voiceovers are a high-quality, cost-effective alternative, allowing for last-minute tweaks without additional fees.
Next Steps
Ready to bring your story to life? Get in touch to discuss your project. We’ll talk through your options and provide a tailored quote that aligns with your goals and budget.
Get In Touch
Freelance
Get in touch if you’re a creative agency looking for a hand with a particular project: luke@animatedmagic.co.uk
Skills
Animation & Design: Storyboarding, illustration, visual design, 2D character animation, motion graphics.
Editing & Sound: Editing, sound design (music licensing, sound effects, audio cleanup.)
Visual Effects: Keying, motion tracking, particle effects, compositing.
Software Expertise: Premiere Pro, After Effects, Illustrator, Photoshop, Moho
Where We Are
