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Your Bath based `Animation` Studio

ANIMATION

VIDEO

IILLUSTRATION

DESIGN

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About Us

We're an animation studio specialising in producing playful, inventive content that engages viewers and delivers results.

Based in Bath, but working with clients worldwide, we're adept at collaborating with brands big and small from a wide range of sectors, including visitor attractions, healthcare, technology and lifestyle. Providing the full service from concept to final delivery.

Featured Work

What We Do

We produce animation, video, illustration & design. Our versatile skill set allows us to tell stories and visualise concepts in a way that works for you and your brand.

Stylish, budget-friendly animation for explainers, stories, and ideas that need warmth and clarity.

Image of someone doing video edition on a computer

Editing, audio, effects, colour, keying, grading, and compositing for a polished professional finish.

Illustration of a book with people having an idea

Web graphics, GIFs, infographics, storyboards, portraits, and brand visuals with humour and colour.

Four people holding up an image of an astronaut on a rocket

Add dynamism and flair to your PowerPoint presentations by using animation to help tell your story.

Who We Are

Animated Magic is an established animation studio based in the beautiful city of Bath.

The studio was founded in 2012 by Luke Maitland. Whilst training as a teacher, Luke discovered that his best lessons were when he created videos and audio content, telling stories and educating through them. Luke spent the next 10 years training while working in the industry, learning how to animate and create immersive content for a wide range of applications.

Luke's experience ranges from creating fundraising films that help to visualise multimillion-pound developments, to explaining complex ideas for universities, museums and entrepreneurs. Luke’s work is known for its warmth, humour and ability to make complex ideas accessible.

Animated Magic also works with a selected group of trusted professionals, bringing in specialist expertise as needed. Working in this way allows us to tailor projects to your needs, delivering high quality that meets all budgets and deadlines.

Process Overview

A simple path from first idea to final film, with clear checkpoints at every stage.

Brief & Script

The first step is to talk through your ideas and clarify the target audience, message, process and timings. We'll also confirm the script word count for the length of film you would like.

Storyboard & Design

Once the script is received, we'll design the 'look', then create a storyboard and example style frames. The script can still tweaked and changed at this point.

Animation & Delivery

Production begins! We start by recording the voiceover (either traditional or AI). The first edit is created, sound effects added and music licensed. After changes have been made, we'll create the social media edits as needed.

Your story is now ready to share with the world!

Who We Work With

What Our Clients Say

Luke recently produced a variety of high quality animated explainer videos for us at Joiin and the support, service and advice we received throughout was really great. It was one of those projects where you're not really sure where to start, but Luke provided the guidance we needed that helped us get up and running with both scripts and ideas.

Luke delivered everything ahead of schedule, made you feel like nothing was too much trouble and brought everything in on budget. Highly recommend.

Paul Shipway

JOIIN